Shot during New York Fashion Week Fall/Winter 2025, this last-minute fashion lookbook was photographed under a tight production schedule. With half a day to capture nearly twenty-five looks, the project relied on clear brand vision, an experienced production team, and fast, focused execution. A behind-the-scenes look at working under pressure during Fashion Week and delivering a commercial fashion shoot at scale.

A spontaneous idea, a few minutes before wrapping, and a moment that felt right. Holy came together quickly, guided by instinct, texture, and a quiet intensity that made it impossible to ignore.

Originally created for a different setting, this image emerged at the very end of the shoot, when golden hour light transformed the space. A reminder that some of the strongest images happen when ideas shift in the moment.